The use of embroidery for decoration and branding is now commonplace in our homes, our places of work and on the high street. Widely used on clothing, accessories and textiles for interiors it has become an integral part of our visual world. When compared with print, embroidery is more three dimensional; offering high lustre and/or textured effects. It is associated with quality, adding value to a product in both the visual and tactile fields of consumer appreciation.