Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader.
Corporate gifts are an important tool in the marketing communication mix. In the corporate world, gift giving can be a double-edge sword. If used properly, they provide the company with a valuable means of strengthening relationships with its key customers and employees, creating goodwill, fostering new
relationships and promoting the company’s business.
Business attire refers to the clothing that employees wear to work. Depending on the workplace, various levels of the formality of business attire are expected and the norm. The dress codes range from traditional and formal to smart casual, business casual, and casual.
Events management involves planning, executing and evaluating different types of events, including concerts, conferences, weddings, product launches, and sports tournaments. Events management is a fast-growing and fast-paced industry that involves activities such as: Identifying and securing venues for events.
Graphic design is the process of visual communication and problem-solving through the use of typography, photography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging and signage.
The REAL Difference Between Marketing & Advertising. Advertising is just one component, or subset, of marketing. Public relations, media planning, product pricing and distribution, sales strategy, customer support, market research and community involvement are all parts of comprehensive marketing efforts.
Street Pole Ads (SPAs) are an extremely cost-effective and high exposure form of advertising. ... Street Pole Advertising (SPA) is often the missing link in the marketing chain; which, like a set of strategically positioned dominoes, can set a whole sequence of events into action.
A billboard is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers.
Large format printing is an advertising medium that has been growing in popularity through time. As the name suggests, its main purpose is to support maximum print roll width. The beauty of this type of printing is it gives you the luxury of a bigger area to work with. Large format printing can function as banners, posters, wallpapers, murals and more. They are ideal for materials that have visual or graphic-heavy designs. Their wide images and texts make big format prints effective advertising tools. They create more impact and attract customers better than normal-sized materials. The largest size width available for large-scale prints is 61 inches.
The use of embroidery for decoration and branding is now commonplace in our homes, our places of work and on the high street. Widely used on clothing, accessories and textiles for interiors it has become an integral part of our visual world. When compared with print, embroidery is more three dimensional; offering high lustre and/or textured effects. It is associated with quality, adding value to a product in both the visual and tactile fields of consumer appreciation.
A dye-sublimation printer is a computer printer which uses heat to transfer dye onto materials such as a plastic, card, paper, or fabric. The sublimation name was first applied because the dye was considered to make the transition between the solid and gas states without going through a liquid stage.
Any advertising done outdoors that publicises your business's products and services. Types of outdoor advertising include billboards, bus benches, interiors and exteriors of buses, taxis and business vehicles, and signage posted on the exterior of your own brick-and-mortar location.
A heat press is a machine engineered to imprint a design or graphic on a substrate, such as a t-shirt, with the application of heat and pressure for a preset period of time. The most common types of heat press employ a flat platen to apply heat and pressure to the substrate.
UV printing is a form of digital printing that uses ultra-violet lights to dry or cure ink as it is printed. As the printer distributes ink on the surface of a material (called a "substrate"), specially designed UV lights follow close behind, curing - or drying - the ink instantly.
Laser engraving, which is a subset of laser marking, is the practice of using lasers to engrave an object. Laser marking, on the other hand, is a broader category of methods to leave marks on an object, which also includes color change due to chemical/molecular alteration, charring, foaming, melting, ablation, and more. The technique does not involve the use of inks, nor does it involve tool bits which contact the engraving surface and wear out, giving it an advantage over alternative engraving or marking technologies where inks or bit heads have to be replaced regularly. Laser cutting is a technology that uses a laser to cut materials, and is typically used for industrial manufacturing applications, but is also starting to be used by schools, small businesses, and hobbyists. Laser cutting works by directing the output of a high-power laser most commonly through optics.
Vehicle graphics are like a moving billboard, with the huge benefit of a one off cost. You’re already paying for the insurance, road tax, maintenance and fuel, so it makes perfect sense to make your vehicles pay for themselves by contributing to your turnover with the most cost effective advertising that money can buy!
Never underestimate the image and branding potential of something as simple, yet imperative, as your business card and stationery design. Stationary has the power to impact the character and tone of your company and create a visual marker that will linger in people’s minds long afterward.
Our most frequently requested Stationary Design Services:
A brochure or flyer is an informative paper document that can be folded into a template, pamphlet or leaflet. A brochure can also be a set of related unfolded papers put into a pocket folder or packet. Brochures are promotional documents, primarily used to introduce a company, organization, products or services and inform prospective customers or members of the public of the benefits.
Signs are any kind of visual graphics created to display information to a particular audience. This is typically manifested in the form of wayfinding information in places such as streets or on the inside and outside buildings. Signs vary in form and size based on location and intent, from more expansive banners, billboards, and murals, to smaller street signs, street name signs, sandwich boards and lawn signs. Newer signs may also use digital or electronic displays.
Full media placement facilities with preferential networks in print, and strong partnerships in radio
and television. Making it easier to get your marketing out onto the right platform.